Social Media Marketing: The Next Generation of Business Engagement

Written by Dave Evans, author of "Social Media Marketing: An Hour a Day" (Wiley, 2008) with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business.

Click into any of the chapters for a summary of what it covers, and what readers are saying about it.

Social Media Marketing: The Next Generation of Business Engagement

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Worksheets:  US Edition

These worksheets can be downloaded in a PDF format and used along with the book.

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