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    <title>ReadThis.com</title>
    <link>http://www.readthis.com/</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>dave.evans@digital-voodoo.com</dc:creator>
    <dc:rights>Copyright 2011</dc:rights>
    <dc:date>2011-05-13T12:10:00+00:00</dc:date>
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      <title>Mercedes&#45;Benz Austin &#45; Customer Service Excellence</title>
      <link>http://www.readthis.com/index.php/blog_detail/mercedes_benz_austin_customer_service_excellence</link>
      <guid>http://www.readthis.com/index.php/blog_detail/mercedes_benz_austin_customer_service_excellence#When:11:10:00Z</guid>
      <description>We recently visited our Mercedes&#45;Benz dealer for an AC issue. Our experience was nothing short of &quot;truly exceptional.&quot;</description>
      <category></category>
      <dc:date>2011-05-13T11:10:00+00:00</dc:date>
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    <item>
      <title>Amazing Service, Amazing Value. Close to Home.</title>
      <link>http://www.readthis.com/index.php/blog_detail/amazing_service_amazing_value._close_to_home</link>
      <guid>http://www.readthis.com/index.php/blog_detail/amazing_service_amazing_value._close_to_home#When:09:16:51Z</guid>
      <description>If you&apos;re looking for a custom earpiece and you haven&apos;t had your ears checked in a while, consider making an appointment and getting your earpiece fit by a professional. If you&apos;re in Austin, give Dr. Hutchison a call at Austin Hearing Services. Wonderful customer service, great product, and the satisfaction of shopping locally.</description>
      <category></category>
      <dc:date>2011-04-16T09:16:51+00:00</dc:date>
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    <item>
      <title>Build Subject Matter Expertise</title>
      <link>http://www.readthis.com/index.php/blog_detail/build_subject_matter_expertise</link>
      <guid>http://www.readthis.com/index.php/blog_detail/build_subject_matter_expertise#When:16:54:46Z</guid>
      <description>Are you a social media professional looking to broaden your knowledge, or to earn a certification in social media as it applies to business? Take a look at the University of San Francisco&apos;s online training program. The course runs about 8 weeks, and it&apos;s completely online.</description>
      <category>case studies, how to,</category>
      <dc:date>2011-04-13T16:54:46+00:00</dc:date>
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      <title>Invest in the First Experience</title>
      <link>http://www.readthis.com/index.php/blog_detail/invest_in_the_first_experience</link>
      <guid>http://www.readthis.com/index.php/blog_detail/invest_in_the_first_experience#When:13:02:42Z</guid>
      <description>Take the time to get your transations right: The payoff is a positive first impression in an increasingly connected business world.</description>
      <category>corporate policy, examples, how to,</category>
      <dc:date>2011-02-08T13:02:42+00:00</dc:date>
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      <title>The Marketing and Operations Connection</title>
      <link>http://www.readthis.com/index.php/blog_detail/the_marketing_and_operations_connection1</link>
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      <description>One of the undeniable transformations occurring due to the increased use of social technology is the connection between marketing and operations&#45;&#45;between what is promised and what is delivered.

This connection has been a mainstay of my view of the social web&#45;&#45;whether deployed as a participative platform in business&#45;&#45;for example, the use of a Facebook business page&#45;&#45;or as core technology&#45;&#45;a customer support community or the adoption of Socialtext, for example, as an enterprise platform for collaboration.</description>
      <category>corporate policy, social media channels, strategic objectives, strategy,</category>
      <dc:date>2011-01-11T00:01:04+00:00</dc:date>
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    <item>
      <title>Hettich America Gets It</title>
      <link>http://www.readthis.com/index.php/blog_detail/hettich_america_gets_it</link>
      <guid>http://www.readthis.com/index.php/blog_detail/hettich_america_gets_it#When:06:41:14Z</guid>
      <description>A few months ago I was helping my mother&#45;in&#45;law with some repairs at her home in Georgetown, TX. Built by Del Webb, the cabinets had been fitted with hinges from US hardware manufacturer Hettich America. The problem was, the hinges were systematically failing. With only normal use, a small plastic component was breaking, leaving the hinge operational but minus its &apos;self&#45;closing&quot; feature. As a result, doors would hang open a quarter inch or so.</description>
      <category></category>
      <dc:date>2010-12-18T06:41:14+00:00</dc:date>
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    <item>
      <title>Tahoe Snowcial: Be A Part Of It</title>
      <link>http://www.readthis.com/index.php/blog_detail/tahoe_snowcial_be_a_part_of_it</link>
      <guid>http://www.readthis.com/index.php/blog_detail/tahoe_snowcial_be_a_part_of_it#When:18:40:17Z</guid>
      <description>As one of the founding attendees of Tahoe Snowcial&#45;&#45;a combination of snow and board sports, technology, and travel &amp; entertainment&#45;&#45;this is an annual event that always gets me excited. Opening January 6th, 2011 and continuing through January 9th, Snowcial is a conference for marketers, operators, and business participants that is built around the impact of technology and social media on the wintertime snow sports and related entertainment markets.</description>
      <category></category>
      <dc:date>2010-10-16T18:40:17+00:00</dc:date>
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      <title>Boingo. Think of it as a Marketing Partner.</title>
      <link>http://www.readthis.com/index.php/blog_detail/boingo._think_of_it_as_a_marketing_partner</link>
      <guid>http://www.readthis.com/index.php/blog_detail/boingo._think_of_it_as_a_marketing_partner#When:05:18:02Z</guid>
      <description>i checked in at a Sheraton Hotel in New York last night. The typical &quot;guest&quot; experience unfolded: Walk in off the street, and use the WiFi in the lobby for free.  Pay money for a room, and you can (also) expect to pay for WiFi on top of that. Enter Boingo.</description>
      <category>case studies, how to,</category>
      <dc:date>2010-09-11T05:18:02+00:00</dc:date>
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      <title>Thank you, Chase Manhattan</title>
      <link>http://www.readthis.com/index.php/blog_detail/thank_you_chase_manhattan</link>
      <guid>http://www.readthis.com/index.php/blog_detail/thank_you_chase_manhattan#When:12:04:30Z</guid>
      <description>With all of the bank&#45;bashing going on, a quick and sincere thank you.</description>
      <category>corporate policy, examples,</category>
      <dc:date>2010-09-01T12:04:30+00:00</dc:date>
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      <title>SuddenLink? Or SuddenDeath?</title>
      <link>http://www.readthis.com/index.php/blog_detail/suddenlink_or_suddendeath</link>
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      <description>For those unfamiliar, SuddenLink is a regional ISP that offers decent service at a fair price. That said, posts in various forums playing on the firms name &#45;&#45; e.g., &quot;SuddenDeath&quot; &#45;&#45; are part of what the brand has to contend with. This past Sunday I found out why.</description>
      <category></category>
      <dc:date>2010-09-01T06:52:34+00:00</dc:date>
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