Your Customers Seek Reassurance. Lead them to it.

Published December 15, 2008   permalink

Driving in to the office this morning NPR's feature focused on the use of social marketing and the role that social content plays in changing behavior and encouraging smart choices by instilling confidence. A timely topic, no doubt.

To be sure, no one has money to waste on poor products: good time or bad. In challenging times the need to make smart economic choices is all the more important for an larger share of your audience, and therefore it's all the more essential that you provide your customers with the information they need to make a smart choice.

What's the easiest way to do this? Participate in social media, and help your customers put your own best foot forward. In Chapter 10 and Chapter 11 of my book, "Social Media Marketing: An Hour a Day" I provide practical and hands-on steps for doing this along with the industry best practices and links to proven resources.

Check it out, and show your customers the way to the confidence they seek.

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