Why Support Communities Work

Published October 31, 2012   permalink

Considering a vacation, you look at TripAdvisor and find more than a few reviews about the places you're considering. As you read through the reviews you may be thinking, "I sure am glad someone wrote all of this!" Or maybe it was a smartphone question, or something to do with the sudden appearance of spots on a toddler's tongue. In each of these cases, a quick search on Google and you're probably in some sort of peer-driven support community where that problem is recounted, discussed, and resolved, all seemingly for your benefit. Nice, eh?

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