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Social Customer Experience

Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of authors Dave Evans and Joe Cothrel. As an update to Evans’s earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significant, contemporary examples, key concepts, and best practices associated with the adoption of social technology by global brands.

Social Media Marketing: An Hour a Day (Second Edition)

Second Edition, Updated. Featuring 55 practical, hands-on exercises, "Social Media Marketing: An Hour a Day" by Dave Evans walks you through a step-by-step process that results in an effective social media plan built by you, for your organization.

The Power of Peer in Social Customer Care

Published January 15, 2014 permalink

Social media marketing and social customer care have merged. The list of leading brands developing strategic capabilities that connect the social marketing with the social customer engagement and customer care is growing. Check out DISH, Time Warner and Comcast as examples of efforts in the cable and satellite vertical that make clear the role that social technology can play across a number of customer touchpoints.

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Social Customer Experience

Social Media Marketing: An Hour a Day (Second Edition)

The Power of Peer in Social Customer Care

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