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Got Social Business?

December 16th, 6:30pm
Lake Forest, CA

Full Details Here

Dave Evans, author of "Social Media Marketing: An Hour a Day" and "Social Media Marketing: The Next Generation of Business Engagement" will lead a discussion of interest to anyone considering implementing social technology in business.

Who is It For?
This informal session is perfect for marketers, business unit managers and owners, HR professionals and anyone else looking to gain a better understanding of how to use social technologies and platforms to build stronger businesses.

Executive Seminars

While interest in social media among businesses is exploding -- over 700,000 businesses already have a company page on Facebook -- too many companies are actively engaged in various aspects of social media without a fundamental business strategy in place or adequate knowledge at the senior management level to leverage social media effectively.

Social Media Marketing: The Next Generation of Business Engagement

Following on "Social Media Marketing: An Hour a Day," "The Next Generation of Business Engagement" by Dave Evans shows you how to apply collaborative, social technology to business, shortening the innovation cycle and building stronger relationships with your customers, partners and suppliers.

Social Media Marketing: An Hour a Day

Featuring 55 practical, hands-on exercises, "Social Media Marketing: An Hour a Day" by Dave Evans walks you through a step-by-step process that results in an effective social media plan built by you, for your organization.

Success Secrets of the Social Media Superstars

Published August 25, 2010 permalink

When Mitch Meyerson, primary author and publisher of "Success Secrets of the Social Media Superstars" first contacted me, he asked "Since your book talks about doing social media in an hour a day...." I'd like you to write the closing chapter of this new book I'm working on, to share with people how you get all of this done in an hour.

If you've been in one of my workshops... you'll know that "in an hour" applies to the exercises in my first book, "Social Media Marketing: An Hour a Day." It contains 55 one-hour (give or take) exercises that take theory to a hands on, practical level.

What Mitch was asking for was different: "How could a small business owner or entrepreneur participate in a what is a time intensive activity ... and still run and grow a business?"

So, I looked at my own day and mapped it out. I'm far from the perfect example (in fact, I'm closer to "what not to do...") but all that aside, I actually do have a pretty good process for managing to participate on the social web while also managing to meet or beat client deadlines. Along with Mari Smith, Gary Vee, Chris Brogan, Ann Handley, Deborah Cole Micek and twenty other true superstars, Mitch's book is a great resource for anyone wondering how to make sense of the social web, and how it applies to business.

Check it out -- you won't be disappointed.

Reader's Comments

Have not read the book, but I have heard of Mari Smith and Gary Vaynerchuk, they are students of Dan Kennedy. Looking forward to reading it.

By andrew social media bennetts