Social Media Beyond Marketing

Published July 28, 2011   permalink

Social is moving outward, and everywhere. Capgemini's new partnership with Attensity is a striking example of this trend. This is a natural outgrowth of the very idea of social: the behavior that underlies social media and social media marketing - collaboration in search of better information with which to make better decisions - is universal. It follows then that an entire organization must be aware of how this newly enabled collaborative behavior affects business.

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