Social Media and Customer Care: Scale Up or Go Home

Published April 04, 2012   permalink

As the social web flows out of marketing and across your organization, the impact to the way in which a firm connects with its customers could not be more significant. Social technology - and the ubiquitous artifacts including "likes," friends, +1s, and follows - drives ever-deeper social connections and increases the transparency of transactions at all levels. Across the business landscape, social has become the new great democratizer.

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