Get Serious About Return on Investment

Published March 06, 2013   permalink

It's 2013, and we've been talking about social media as it relates to business for almost 10 years. So, you'll understand my slack-jawed response when I heard yet another social media "expert" proclaim, "You can't really measure social, so ROI can't be precisely determined." Never mind where or who said it. It is simply wrong. As a discipline, we can adopt a higher standard. It's time to get serious.

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