Customer (Dis)Service and the New MarketingPublished January 11, 2012 permalink
If you haven't yet, set your DVR to record "Customer (Dis)Service," a new one-hour special on CNBC. It takes a hard look at the state of customer care across a range of touchpoints including in-person and telephone. The show finishes up with a brief look into the impact of social media on business through the lens of customer feedback.
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