ReadThis.com

Got Social Business?

December 16th, 6:30pm
Lake Forest, CA

Full Details Here

Dave Evans, author of "Social Media Marketing: An Hour a Day" and "Social Media Marketing: The Next Generation of Business Engagement" will lead a discussion of interest to anyone considering implementing social technology in business.

Who is It For?
This informal session is perfect for marketers, business unit managers and owners, HR professionals and anyone else looking to gain a better understanding of how to use social technologies and platforms to build stronger businesses.

Executive Seminars

While interest in social media among businesses is exploding -- over 700,000 businesses already have a company page on Facebook -- too many companies are actively engaged in various aspects of social media without a fundamental business strategy in place or adequate knowledge at the senior management level to leverage social media effectively.

Social Media Marketing: The Next Generation of Business Engagement

Following on "Social Media Marketing: An Hour a Day," "The Next Generation of Business Engagement" by Dave Evans shows you how to apply collaborative, social technology to business, shortening the innovation cycle and building stronger relationships with your customers, partners and suppliers.

Social Media Marketing: An Hour a Day

Featuring 55 practical, hands-on exercises, "Social Media Marketing: An Hour a Day" by Dave Evans walks you through a step-by-step process that results in an effective social media plan built by you, for your organization.

What Drives Customer Service

I'm passionate about customer service and what drives it, what makes it great and why it sometimes fails. ReadThis.com is a collection of my own experiences with the brands, products and services that I encounter as a customer, stakeholder or interested by-stander.

Hettich America Gets It

Published December 18, 2010 permalink

A few months ago I was helping my mother-in-law with some repairs at her home in Georgetown, TX. Built by Del Webb, the cabinets had been fitted with hinges from US hardware manufacturer Hettich America. The problem was, the hinges were systematically failing. With only normal use, a small plastic component was breaking, leaving the hinge operational but minus its 'self-closing" feature. As a result, doors would hang open a quarter inch or so.

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Tahoe Snowcial: Be A Part Of It

Published October 16, 2010 permalink

As one of the founding attendees of Tahoe Snowcial--a combination of snow and board sports, technology, and travel & entertainment--this is an annual event that always gets me excited. Opening January 6th, 2011 and continuing through January 9th, Snowcial is a conference for marketers, operators, and business participants that is built around the impact of technology and social media on the wintertime snow sports and related entertainment markets.

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Boingo. Think of it as a Marketing Partner.

Published September 11, 2010 permalink

i checked in at a Sheraton Hotel in New York last night. The typical "guest" experience unfolded: Walk in off the street, and use the WiFi in the lobby for free. Pay money for a room, and you can (also) expect to pay for WiFi on top of that. Enter Boingo.

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Thank you, Chase Manhattan

Published September 01, 2010 permalink

With all of the bank-bashing going on, a quick and sincere thank you.

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SuddenLink? Or SuddenDeath?

Published September 01, 2010 permalink

For those unfamiliar, SuddenLink is a regional ISP that offers decent service at a fair price. That said, posts in various forums playing on the firms name -- e.g., "SuddenDeath" -- are part of what the brand has to contend with. This past Sunday I found out why.

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