Got Social Business?

December 16th, 6:30pm
Lake Forest, CA

Full Details Here

Dave Evans, author of "Social Media Marketing: An Hour a Day" and "Social Media Marketing: The Next Generation of Business Engagement" will lead a discussion of interest to anyone considering implementing social technology in business.

Who is It For?
This informal session is perfect for marketers, business unit managers and owners, HR professionals and anyone else looking to gain a better understanding of how to use social technologies and platforms to build stronger businesses.

Executive Seminars

While interest in social media among businesses is exploding -- over 700,000 businesses already have a company page on Facebook -- too many companies are actively engaged in various aspects of social media without a fundamental business strategy in place or adequate knowledge at the senior management level to leverage social media effectively.

Social Media Marketing: The Next Generation of Business Engagement

Following on "Social Media Marketing: An Hour a Day," "The Next Generation of Business Engagement" by Dave Evans shows you how to apply collaborative, social technology to business, shortening the innovation cycle and building stronger relationships with your customers, partners and suppliers.

Social Media Marketing: An Hour a Day

Featuring 55 practical, hands-on exercises, "Social Media Marketing: An Hour a Day" by Dave Evans walks you through a step-by-step process that results in an effective social media plan built by you, for your organization.

What Drives Customer Service

I'm passionate about customer service and what drives it, what makes it great and why it sometimes fails. ReadThis.com is a collection of my own experiences with the brands, products and services that I encounter as a customer, stakeholder or interested by-stander.

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Social Media Marketing: An Hour a Day

Published September 21, 2008   permalink

My new book, "Social Media Marketing: An Hour a Day," is for marketers wanting to combine social media skills and expertise with their existing, established capabilities. Much of the book is based on my experience as a marketer and product manager, positions where success is largely dictated by what others, outside your direct span of control, think of you. That is, more or less, how the Social Web works.

 
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