Got Social Business?

December 16th, 6:30pm
Lake Forest, CA

Full Details Here

Dave Evans, author of "Social Media Marketing: An Hour a Day" and "Social Media Marketing: The Next Generation of Business Engagement" will lead a discussion of interest to anyone considering implementing social technology in business.

Who is It For?
This informal session is perfect for marketers, business unit managers and owners, HR professionals and anyone else looking to gain a better understanding of how to use social technologies and platforms to build stronger businesses.

Executive Seminars

While interest in social media among businesses is exploding -- over 700,000 businesses already have a company page on Facebook -- too many companies are actively engaged in various aspects of social media without a fundamental business strategy in place or adequate knowledge at the senior management level to leverage social media effectively.

Social Media Marketing: The Next Generation of Business Engagement

Following on "Social Media Marketing: An Hour a Day," "The Next Generation of Business Engagement" by Dave Evans shows you how to apply collaborative, social technology to business, shortening the innovation cycle and building stronger relationships with your customers, partners and suppliers.

Social Media Marketing: An Hour a Day

Featuring 55 practical, hands-on exercises, "Social Media Marketing: An Hour a Day" by Dave Evans walks you through a step-by-step process that results in an effective social media plan built by you, for your organization.

What Drives Customer Service

I'm passionate about customer service and what drives it, what makes it great and why it sometimes fails. ReadThis.com is a collection of my own experiences with the brands, products and services that I encounter as a customer, stakeholder or interested by-stander.

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Success Secrets of the Social Media Superstars

Published August 25, 2010   permalink

Author Mitch Meyerson has released "Success Secrets of the Social Media Superstars," available online and at leading bookstores everywhere. it's an amazing book, filled with practical insights from leading practitioners, including a closing chapter from me on how to actually get all of this done!
 
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SeaWorld. Which days will your child remember?

Published August 16, 2010   permalink

When I worked at GSD&M, back when SeaWorld was owned by Anheuser-Busch, we produced a series of commercials including the nostalgic "Childhood" series that asks which days your child will remember. Flash forward, and ask that question again.
 
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Haagen-Dazs Wants Your Business. But Not You.

Published August 06, 2010   permalink

Who wouldn't enjoy great ice cream on a hot summer day? Evidently, not the management team at this South Carolina Haagen-Dazs. That's too bad for the larger brand, because infrequent impressions like an occasional indulgence have a long half-life.
 
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Customer Service Pays Off

Published April 23, 2010   permalink

In my last post I talked about the exceptional I receive as a Continental Airlines customer. Now let's talk about how this commitment to service pays off - in dollars.

 
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Cole Fox Hardware: Customer Service in Action

Published April 20, 2010   permalink

I'm at Ad:Tech this week in San Francisco -- and as luck would have it my laptop charger picked today to fail. I looked at the charger and cord for a minute and realized the power cord itself had failed at the strain relief, a common occurrence.

 
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