Working with Gaurav Mishra, at 20:20Social in New Delhi we've developed and validated a logical, step-by-step approach to the application of social technologies in business.
Building on core business concepts--alignment between marketing and operations, creating experiences that delight customers, and adopting a collaborative culture in business are the keys to predictably capitalizing on the Social Web and the empowerment it has delivered to your customers.
Check it out here.
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