OK, so I just got called out by Surekha Pillai (@surekhapillai) about my bad blogging habits. She pointed out --correctly -- that as I head out to lead social media workshops my own track record on this blog is pretty poor. February. April. And now this post in June.
I could cite my schedule: 3 cites in the past three weeks, and two continents in the next two. Not good enough. The fact is, being a participant, one of the key elements of interaction on the Social Web, requires more work than consuming a TV spot. I need to be a better participant.
So, what's a reasonable posting scheduling? For most business people, it's probably more like once a week: Keep this in mind when you set up your company blog. Enlist a few people to blog so that content is updated regularly. Otherwise, two things happen:
First, even though the RSS mechanism by which updates are spread about doesn't care, your readers will: They'll lose interest if they don't here from you. Second, and as is the case with me, readers will actually take note of the fact that you aren't participatiing enough. Left unchecked (and please note that I am immediately responding to Surekha) this can turn negative. Obviously, you don't want that!
Surekha, thanks for pointing this out: The truth is that no doubt others have seen my blog and thought the same thing. It's that old saying, "For every one customer who says something, ten are thinking it.." I'll get my act together.
I am really excited about my upcoming trip to India: i am visiting Dehli, Bangalore, and Mumbai with 2020Media on the 22nd, 24th, and 26th of June respectively. You can find full details at SocialMediaWorkshop.net.
In the meantime, look for just a bit more activity here. ;-)
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