My friend and colleague Andy Sernovitz is presenting a great social media and marketing seminar. It features excellent examples of successful social media implementations, and shows you how to apply the tips and best practices that i talk about in "Social Media Marketing: An Hour a Day".
Among the topics covered are these essentials:
- Measuring ROI
- Obtaining buy-in from management
- Managing legal and HR issues
- Go to http://www.gaspedal.com/blogwell
- When you sign up, use the discount code davebookdeal (all one word)

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