October 2008 Archives

My friend and colleague Andy Sernovitz is presenting a great social media and marketing seminar. It features excellent examples of successful social media implementations, and shows you how to apply the tips and best practices that i talk about in "Social Media Marketing: An Hour a Day". Among the topics covered are these essentials:

• Measuring ROI
• Obtaining buy-in from management
• Managing legal and HR issues

And that's just for starters! With brands like Home Depot, Wal-Mart, and UPS there is something here for everyone. Even better, you can save some money: I've got a special promo offer for you that helps me promote my new book, "Social Media Marketing: An Hour a Day". It gets you a deal on the admission and *free copy of the book* at the same time. Here's what you do:

1. Go to http://www.gaspedal.com/blogwell
2. When you sign up, use the discount code davebookdeal (all one word)

That's it. In the single click of a mouse you'll save 15% off the seminar fee, get a free copy of my book, and be on your way to developing and implementing a solid social media plan.

I was asked recently about my passion in social media by fellow Austinite and author Scott Allen. My quick answer: I wanted my son, now 7, to grow up in a world with less interruption and access to better information with regard to making a smart choices.